The Impact of Social Media on Public Health Awareness and Education

Abstract

Objective; This study is about the phenomenon of using social media as a means of disseminating health information. Social media has great potential in increasing public health awareness and education, but also faces challenges such as the spread of hoaxes and the low digital literacy of the community. Method; This study used qualitative and quantitative approaches to explore the potential, challenges, and strategies for optimising social media in the context of health education. The aim of the study was to identify opportunities and barriers and formulate efforts that can be made to maximise the benefits of social media as a health education tool. Result; showed that social media can be an effective and inclusive tool in delivering health information if managed with the right strategies. Key challenges such as the spread of inaccurate information, inequality of access, and the need to improve digital literacy can be addressed through cross-sector collaboration, development of evidence-based content, and strengthening regulations. Thus, social media has the potential to have a significant positive impact on public health awareness and education. Conclusion; Thus, social media has the potential to have a significant positive impact on public health awareness and education.