The digital revolution has transformed human interaction with information, ushering in an era of unprecedented digital consumption. While technological advancements have enhanced communication, accessibility, and productivity, they have also given rise to cognitive and psychological concerns. Among the most discussed phenomena are "brain rot" and "doomscrolling" terms that have gained widespread usage to describe the adverse effects of excessive screen time. This paper explores the historical context, neurological underpinnings, and societal implications of these phenomena. Through a synthesis of scholarly literature and expert opinion, we examine how compulsive digital behaviors affect attention spans, cognitive capacity, and mental well-being. Finally, we propose evidence-based strategies to mitigate the impact of excessive digital consumption and promote healthier digital engagement.